Keep in Mind SEO Stratgies Before Redesign Or Migration of website

 Do You Think Site Redesign OR Launching a new version of your website? so, check SEO strategies before start up 

If you think to buy new domain or update your existing one, it’s essential to plan ahead to avoid potentially devastating SEO issues. Website relaunches, especially those that involve a change of domain, can dissolve a brand’s digital footprint and negatively impact sales driven from search.

You can protect the search equity you’ve worked hard to build and discover new opportunities for optimization by strategically planning your transition. This resource will cover how to perform the SEO checks needed to help your website maintain — and even improve — its digital dominance.

Below are some of the most important optimization elements to watch, but we recommend a complete SEO analysis to cover the many components of a website redesign.

Know Your Website key

During a website update, it is possible that your page URLs may change (even if you aren’t moving to a new domain). If not handled properly, this can result in a loss of individual page rankings, culminating in a loss of overall site visibility in search engines. To avoid rebuilding search authority from scratch, webmasters must inform search engines of these URL changes.

Start by creating a list of all the URLs on your website, and identify any pages that will need to be rerouted with a permanent 301 redirect. Many times, webmasters will skip implementing redirects for pages with minimal traffic; however, I recommend redirecting all existing site pages who’s URLs are changing, as these URLs may still provide some value for internal linking and SEO signals.

There are a number of online tools, such as Screaming Frog, that you can use to crawl your website and help create this list. After an automated report, it is important to manually review your list and sync each page with a URL on the new site. If there are fewer pages on your new website, make sure every page on your current site is being directed towards a new, live page. Additionally, be sure to review all sub-domains to ensure all URLs are accounted for before migration.

A 1:1 page redirect matches pages from your old site to corresponding pages on the new site. This can result in more work, but gives visitors a more consistent user experience. For pages lacking a page-to-page redirect, match pages with similar content to preserve relevancy to users and value in search.

Test single pages from your current site with a redirect to the new site to see if they are appearing in Google search results. When you’re satisfied that Google acknowledges your updates, you may continue with a complete site update. Avoid downtime and unexpected errors by updating chunks of your website at a time. Additionally, if you have a new domain, add this to Google Webmaster Tools, and submit a sitemap to inform Google your new content is live.

Analyze Inbound Links

Inbound links help develop authority for your pages in search. As URLs change, links that point to your digital content will need to be updated.

Perform an inbound link audit to determine your link profile and create a list of pages that must be reclaimed, then sort results by sites with the highest domain authority and relevance. Direct links are preferred over redirected links because they have less moving parts and provide a faster, clearer path to content.

Ideally, you should contact the webmaster hosting each link pointing to your site and request for them to update the URL. If this is not attainable due to the number of links or webmaster inaccessibility, preserve your link juice by establishing 301 redirects that point old URLs to new ones.

If you are purchasing a new URL that was previously hosting another brand’s site, understand that you will often inherit their back-link profile. Your brand must investigate the source of these back-links and update them accordingly to preserve or remove connections as needed.

Create An SEO Audit Report

An SEO audit can identify the strengths, weaknesses, risks, and opportunities of your current website. Use this knowledge to construct a road map of what needs to be carried over and what should be left behind. Find where your brand can improve its content and behind-the-scenes optimization, and implement changes with your website update.

What To Look For:

• Missing page titles
• Duplicate page titles
• Page titles over 512 pixels
• Page titles below 200 pixels
• Missing H1 tags
• Duplicate H1 tags
• Multiple H1 tags
• Missing meta descriptions
• Duplicate meta descriptions
• Meta descriptions over 923 pixels
• Canonical tags
• Canonicalisation
• Broken internal/external links
• Structured markup usage (correct tagging, applicable page usage)
• Image alt text
• XML sitemap
• Robots.txt
• Duplicate content
• Pages indexed by Google
• Site speed and performance
• URL structure

Website Performance check

What To Look For:

• Crawl errors
• Mobile usability
• Broken links (internal and external)
• Link count (internal and external)
• Pages indexed
• Top keywords driving traffic
• Organic search traffic

Conclusion

This migration process can be time consuming and tedious with so many moving pieces to watch, but it is essential for the growth of your brand and its digital visibility.

Be sure to download your backup files to protect your assets in case of an unseen disaster during the relocation. Complete your move before canceling any hosting plan to protect your files and database information. Once you are confident in the transition of your website data, ease back on monitoring data so you can focus on promoting your site and maintaining SEO through content and optimization based on user trends.

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Online Reviews, Reputation And How To Become Super Credible

Looking to build your online reputation? Columnist Marcus Miller details the mindset local businesses need to build credibility beyond simple reviews

Marketing has changed for local businesses. The big, yellow books of yesterday are all but dead and buried. Today, searching for a local business will most likely start on a mobile device, and the selection process goes far beyond a simple print advert with some clever sales copy.
Customers can now tap into a rich tapestry of reviews, testimonials, case studies and social media to determine a business’s credibility.
The local business landscape is more competitive than ever, and a positive reputation can be the key factor in standing out. Studies are now confirming that reviews are a trusted, critical component of generating business from local search with as many as 9 out of 10 users referring to reviews before contacting a local business.
Rather than go over the process of generating reviews, I want to detail a mindset we have used with businesses to build credibility that goes way beyond simple reviews.

Space Robots & Asteroid Mining

How would you feel if you heard about a business that plans to use robotic spacecraft to mine fuel and precious minerals, including platinum and gold, from asteroids? Crazy, right? Science fiction? This must be the plot of a new film featuring Bruce Willis and Ben Affleck!
What if you learned that this is a real business, called Planetary Resources, that was announced in 2012? That the business has a team of highly experienced space professionals including Chris Lewicki, who worked on jet propulsion engines at NASA and has run three separate billion-dollar Mars missions? That he was supported by a team of engineers who had worked on the Mars rover, Curiosity? And that the business itself was founded by two known and respected space entrepreneurs, Peter Diamandis and Eric Anderson, who are involved in several commercial space projects and have experience selling $50 million tickets for trips into space and $150 million trips around the Moon?
Starting to sound a little more possible?
What if you also discovered that backers include Larry Page, Eric Schmidt and Ram Shriram, who have all made a few bucks from a small company called Google? Now we have some of the most forward-thinking business people backing a project that is being managed by the biggest brains in the space field.
Suddenly, this sounds a lot less like science fiction and a lot more like supercool science fact — and maybe, just maybe, you are thinking that if anyone has a shot, it’s these guys. Right?

A Credibility Paradigm Shift

What I am hoping to illustrate above is a credibility paradigm shift in the space of a few short paragraphs. How is this possible? We go from an ostensibly ridiculous idea to one that seems entirely possible (and actually pretty exciting!).
You could go as far to say that, with such a team of backers, the idea goes beyond credibility and is super credible.

The Line Of Credibility

In the book, Bold, by Peter Diamandis and Steven Kotler, the authors introduce the concept of the “line of credibility,” which they utilized when launching Planetary Resources.
The basic premise is that we all have a line of credibility in our mind. When we first hear a new idea, we place it either above or below this line. Below the line, we dismiss it immediately. Above the line, we are willing to give it the benefit of the doubt and follow the idea over time. We also have a line of “super credibility” — when we come across an idea that is highly credible, we are blown away and accept it immediately.
Credibility of ideas can also be lost or gained over time, and ideas may initially seem credible but falter over time. Likewise, ideas may be born with a low level of credibility but become credible or even super credible as time goes on.
Using the Planetary Resources example, the founders and NASA folks were involved in 2009, yet the business was not announced for another three years. The announcement was made only when there was such an all-star roster of space and business people involved that the business launched into public view way above the line of super credibility.
To better illustrate the lines of credibility, the diagram below shows four alternative ideas that had varying credibility at conception and over time. (See caption for full explanation.)

(1) Non-credible rollout; (2) credible rollout, non-credible performance; (3) credible rollout, super-credible performance; and (4) super-credible rollout with continued performance.

The following are three examples that range from “dismiss,” “credible,” and “super credible.” I will let you decide which is which:

1. A spam email promises you “top Google ranking for only $99″ a month. The email has spelling and grammatical errors and comes from a generic email service.
2. A search for “plumber” shows a company first in a local pack of search engine results.
3. A search for a marketing agency shows a company first in the PPC results with seller ratings (5 gold stars), third in the local pack with 5 gold stars, and in the organic results with review stars showing for the organic listing.

It’s fairly simple to figure out which of these businesses enter your awareness as credible, super credible or ripe for instant dismissal. This example illustrates how credibility is layered over a typical local visibility strategy.

SEO Basics

Reviews are important, but you must also take a quick pit stop to ensure the SEO “nuts and bolts” are all in place. Page titles, meta descriptions and your Google My Business page must all be completed and carefully crafted to ensure returned listings for your business look the part and deliver your message.
This is the foundation that your credibility is built upon, so be sure to get these basics 100% dialed in.

The Three Stages Of Credibility

To effectively apply the line of credibility to local search, we have to change the model a little and consider the customer journey. How do potential customers become aware of us? How credible do we look upon further investigation? What can we do to further push credibility over time and prevent a dip below the line of credibility?
We have found it useful to break your journey towards “super credibility” into these three stages:
1. Initial Awareness
How credible do you appear on a first glance? How did the prospect or customer discover you? Remember that certain strategies and/or situations may introduce your business under the line of credibility (e.g., bad reviews), which makes your first job to pop above the line.
An example of how to make your customer aware of your credibility is the star rating that appears on your paid, organic or local search results. Five or more reviews on your Google My Business page will add those all-important stars to your listing. This is critical to illustrate initial credibility and launch you into the customers conscience as a credible business.
The example below shows how effective this can be. With only one business having reviews amongst the paid, local and organic listings, this business stands out as a beacon of credibility. (Disclosure: this is my company)

In many local businesses, having reviews on your Google My Business page and in the local results will be enough, but you can go way further. If your keywords return results for business directories (e.g., Yelp, Urban Spoon, TripAdvisor, Angie’s List, etc.) then often these will allow for reviews. In certain industries, prospects will go directly to these trusted portals to locate businesses and check out reviews.
Optimizing your listings on these popular sites and (in the case of sites like TripAdvisor) actively working to ensure that you are well ranked can boost credibility. Similarly, mentions or guest content on highly credible blogs and news outlets in your space can provide a highly credible introduction to your business.
If you run paid search advertisements, then generating reviews on sites like Feefo will allow you to connect your PPC account to those seller ratings. If your competition is doing this and you are not, you may introduce your business under the line of credibility. Furthermore, if others are not yet showing reviews in their paid listings, you can generate a strategic credibility advantage.
The following example shows two advertisers: one with a very basic PPC advert and another with a more comprehensive listing using callouts, sitelinks and seller ratings. This seller’s rating of 3.7 stars is not ideal, but it still seems the more credible of the two listings due to the presence of stars; this works on an almost subconscious level.

If I were the advertiser, I would be working on that rating to take it to 4.5 and upwards — but, in principle, this is still a more credible looking advert for the presence of the reviews and other ad extensions.
As ever, the best advice and approach is tailored to your unique situation, so you must review the landscape when looking for reviews and credibility opportunities (and problems). What do the results around your big search terms look like? What are your competitors doing? How credible do they appear in the first instance? How credible do you appear? What does a brand search for your business look like?
This basic research will provide you with a roadmap for introducing your business to prospective customers as a highly credible partner.
2. Evaluation
Once a prospect is aware of your business, what comes next? Does he or she simply read a few reviews on your Google My Business page and get in touch? Or, does the customer need to see reviews, testimonials, white papers, case studies, and even check out how your company and employees engage on social media?
Both options are perfectly viable, and many variations exist in between. The key here is to understand the requirements and goals of your target audience and your current credibility within your marketplace.
For example, if you are a restaurant in a city, then where do you sit in the TripAdvisor rankings? What do your TripAdvisor reviews look like? Often, correctly assigning your restaurant to a subcategory such as “Thai” or “Indian” can create a smaller pack to compete with.
Being the number one restaurant in your location may be tough, but getting to the top three in your category is generally achievable. This moves beyond simply having good reviews on Google and a few reviews on TripAdvisor into a strategic use of these platforms for super credibility (and a trophy position to use in your marketing).
The specifics will always vary depending on your unique situation, and most if not all business categories will have specific vertical directories and portals that can be leveraged to great effect in your journey towards super credibility.
3. Credibility Over Time
It is not always going to be possible to have super credibility out of the gate, and getting to such a stature will take time. Likewise, credibility can rise or fall in any given time period and, as such, should be monitored and managed.
If you have determined that acquiring super credibility will require more than reviews and will need white papers, case studies, blog posts and PR, then getting all of these aspects in place will again take time.
Remember that Planetary Resources was created in 2009 but not announced till 2012, when they had established a team of players that enabled them to have super credibility from launch. I am not suggesting keep your business under wraps for three years — rather, I am imploring you to consider this a journey, where each further step takes you closer to becoming super credible.
This is an iterative process that is never truly finished and not something to simply tick off your list. A single new review each month may be plenty for some businesses, whilst others may need daily reviews.
The overarching point is to tailor the maintenance of your credibility to the unique needs of your business.

Building Your Own Super Credibility

As with all marketing guidance, you have to take this information and tailor it to your own specific needs, and that means designing your own credibility plan.
The first stage of this is to understand your marketplace and customers and then to understand the tools at your disposal. You can start with some simple keyword research or go a little more in depth and develop buyer personas to provide additional insight into where your priorities lie.

The Tools Of Credibility

There are many tools in the credibility toolbox, and choosing the right ones will depend upon your business and the customers you are targeting. Your market research and buyer personas will guide you here.
The following is not an exhaustive list, yet these elements will likely be the backbone of any serious credibility campaign.
1. Reviews
Reviews are really the big one for many local businesses. Some thought must be given to the location and type of reviews needed. In many cases, Google+ is a good starting point; you can then branch outwards from there.
2. Testimonials
Simple testimonials from real people can work wonders. If you can link to their social media profiles and have a nice, smiling picture along with a quote of lofty praise, then all the better. Again, consider your target customers when deciding who to use and the content of these testimonials.
3. White Papers & Ebooks
White papers and ebooks provide a solid way to demonstrate your credibility. Better still, these can be used with various other promotion tools (paid, social, organic) to help generate awareness.
4. Case Studies
A recent study by the Content Marketing Institute demonstrated that 63% of marketers believe case studies to be effective, and I feel this is somewhat conservative. Case studies can be packed with facts and figures that clearly illustrate how you have boosted profits and provided a clear return on the investment for similar customers. When it comes down to larger projects (and you are in the running with other companies), then case studies are the tool for the job.
5. Blog Posts
You don’t need to think of blogging on your own site as being purely about building masses of traffic; this form of content can provide evidence of how well you know your trade. Likewise, external posts on highly visible sites in your industry can lend credibility and build an audience. Many of the bigger SEO and digital marketing companies have a “featured in” section on their homepage showing where they blog to borrow credibility from these key industry sites.
6. Social Media
Social media can provide a window into the business and is yet another place where reviews can be gathered. More telling is how the company at a brand and employee level interact with customers, prospects and their industry as a whole. What better way to assess credibility at a granular level than to follow the boss and his team members and see what they are up to? Do you respond to questions from prospects? Are you posting embarrassing drunken messages? Arguing with customers?
Social can also be a powerful tool to seed out your case studies, testimonials, white papers, and other credibility-building content.
7. Third-Party Sites
In every industry, opportunities abound to be mentioned on external sites — from general business directories to vertical-specific directories, from location-focused websites to more typical citation sources. If these portals rank well in your industry/location, then chances are these present an opportunity to develop more positive reputation signals and to funnel more warmed up traffic from these sites.

Putting It All To Work

I have outlined some key strategies here, but in many cases, it is the intersection of these elements that work together to deliver super credibility.
For example, let’s say you have a bunch of killer case studies. You could write blog posts that summarize the main takeaways, then promote those blog posts on social media. You could develop video versions or slide presentations based on these case studies. You could mention the case studies on your main landing pages, in email signatures, in newsletters, and anywhere they might help drive awareness and convert that browser into a buyer. You want to get yourself in front of the potential customer from every angle and ensure that every interaction they have with your business or brand is a positive one.
With an SEO mindset, it can be all too easy to focus solely on ranking a few spaces higher — while forgetting that we also need to win clicks and convert those users while we have their attention. The strategies here will drive engagement with your search listings and subsequently convince those browsers that you are the man for the job.
In fact, the word around the Local SEO campfire (which is backed up by some small-scale experiments) is that engagement with local listings can have a positive impact on rank in the local pack. Further to that, the more rich, credible content you build, the more of a reason people have to talk about and link to you, and the bigger your digital fingerprint becomes — all good things.

Becoming A Credibility Super Hero

Credibility is relative. In some industries/locations, there are still very few reviews. In these situations, becoming the most credible company can be easy, and this is a better use of your time than simply focusing on moving your listing a few more positions up the local pack.
If you have one takeaway from this article, it should be to aim higher. Reputation is everything in business, so don’t just get the same 5 reviews your competitors have. Do more than you think you need to. Don’t settle for just being credible. Be more. Be super credible.

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How Much cost should be paid to Best Web Designer?

I  Really Surprise to see emails every week, I get from potential clients who all want to know one thing: How much charge for a Web page design?
Nine times out of ten, my answer causes them to run for the hills. Scary thing is, based on industry buzz, my prices could actually be considered totally reasonable by comparison. Don’t believe me? Well, today you get the whole scoop—my prices, their prices, and my always-priceless editorial commentary on the subject :-)

My Prices

For the sake of argument, I’m going to constrain today’s post to blog design only.
When people email me and ask for a quote, I always follow the same process. I visit their current site and determine the following:

• The current CMS platform (WordPress, MovableType, Drupal, etc.)
• The scope of the site – how many unique styling elements will be required for specialty pages?
• The perceived complexity of the re-design. Does this person want a graphical masterpiece with all kinds of bells and whistles?

Generally speaking, there’s not a whole lot of variance in these areas from blog to blog, so after checking out the site in question, I usually have a good idea of how much to charge. Now, to answer the question you all want to hear…How much is all this gonna run ya?
At this time, blog designs start at $1500. This price is for a blog that has minimal graphical complexity, no customized icons, and no logo production. What you do get at this price is rock-solid, hand-crafted, browser-tested CSS, XHTML, and simple (but striking) graphic design.
In most cases, bells and whistles like plugin support, unique page designs, and extra graphics push the price up into the $1800-$2000 range. From there, the price is largely dictated by page-specific CSS/XHTML production and custom graphic design. It’s totally conceivable that a pimped out blog could run as much as $3000. Rest assured, though, that it would be totally badass, and the recipient of the design would receive mad props for having such a killer online abode.

Their Prices

Based on my experience, I have reason to believe that about 90% of you who just saw my prices thought, “Gosh, that’s awfully expensive!”
Well, you’re right, but actually, you’re wrong too.
You’re right because $1600 is a decent chunk of change – for an individual. You’re wrong because companies throw this kind of bread around all the time. They do so because they understand that crafting a brand holds a value that is oftentimes hard to measure in dollars and cents alone. On top of that, companies typically have a monetary objective behind the launch of a new design, so to them, there’s a foreseeable payoff. Individuals, on the other hand, are oftentimes unable to see things in such a positive light. Let’s face it – most people don’t make a sustainable (or even decent) income off of their blog.
Everybody wants a killer design, especially after seeing one that they lust over. Problem is, nobody wants to pay for it.
At this year’s SXSW, I attended a very informative roundtable discussion that focused on – what else? – blog design. Naturally, the hottest topic of discussion was pricing, and the panelists freely gave out information regarding not only their prices, but also some info regarding industry pricing trends.
For instance, The Blog Studio charges $3000-$5000 for a blog design. Some people thought this was quite high, but Peter (who runs TBS) was cool enough to break things down into their individual elements to explain pricing more thoroughly. It’s been nearly three months since SXSW, so I’ll try and rehash things as best I can here. The major elements of blog design include:

• Graphical comps produced in Photoshop
• Graphical splicing for optimal CSS/XHTML structure
• CSS/XHTML production in standards-compliant fashion
• Unique CSS/XHTML adaptation to CMS platform of choice
• Bell-and-whistle functionality to meet client requirements

All of the steps highlighted above require a certain degree of expertise to be completed in professional fashion. Unfortunately, people who want designs are oftentimes unfamiliar with the amount of knowledge required to pull all this off in seamless fashion. Sometimes I think people see a design and think it’s all just a matter of applying a “look” to stuff that’s already there. In reality, that’s basically what’s going on. In practice, however, things are intensely more complicated.
And this is why you hire a professional.
Another person on the panel at the SXSW design discussion was the female member of a husband and wife design team. While I don’t remember her name, I certainly remember what she said about blog pricing. $2500 and up, and this “just really begins to cover the actual time investment” required to deliver a complete, robust design.
Want another example? Javier Cabrera, a talented designer who’s responsible for some really great stuff, charges $2500 as a base price.
How’s my $1800 price tag sound now? Looks to me like I need to raise my prices :-)

Watch out for that curveball!

People like surprises. Unfortunately, when those surprises include a hefty price tag, people hate them.
Here’s why professional web designs are the curveballs of the site construction process. Well, hey, let’s look at the process first:

1. Buy a domain name: $10
2. Buy a hosting package: $60/yr. with two years prepaid – $120
3. You set everything up, and then you realize you need a design because your site currently looks like 50,000 others out there. Whoops.

The problem here is that when setting up a new site, newbies often think, “$10 for a domain? Awesome, let’s get started!”
Next, they get hit with the reality of hosting fees, and while they’re a little bummed about having to pre-pay for two years in order to lock in that great price of $5.50/mo., they go ahead and kick down $100-$200 to set up their hosting.
Their tab is already up around $200, and now they’re beginning to wonder if this web stuff is all it’s cracked up to be.
Unfortunately, they get hit with a wicked case of design lust while browsing and getting acquainted with the blogosphere, and now they really want a hot design. “Shouldn’t cost too much, right? After all, look at all those cool designs out there!”
And then BAM! They get slapped with the reality that a wicked design is going to cost them $1500+, and they totally reject the idea, especially since the hosting fees were already a tough pill to swallow.
Talk about your curveballs.

Case study: my clients

My clients all have one thing in common. They have a concrete, business-based reason for hiring me to design them a killer site. Thus far, there have been no exceptions to this rule. All of my clients are doing one of the following:

• Using their site to sell a product
• Building a subscription list for marketing purposes
• Building links and increasing exposure to help with ad/referral conversion

Based on this information, I think it’s fair to conclude that professional designs are really only open to the following people:

• Those with a plan
• Those with a lot of money

I never really thought of it this way until this morning, but it’s definitely true. Professional blog designs are a luxury item. Look at it like this: plenty of businesses buy 60″ HD TV’s for their stores and displays, but only individual consumers who have money and really want a big, bad TV would ever actually kick down and buy one.

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Google Grown Up Local Searches, it says “Near Me” Searches will Doubled This Year

Search queries that contain a location qualifier such as “nearby” or “near me” have doubled in the past year, according to Google Trends data from March. Eighty percent of those searches come from mobile devices.

Now that you know this, you’ll start to be cognizant of how often “nearby” and “near me” variations of search queries pop up in Google auto-suggest on your phone.

Google first released this data last week with the launch of a new mobile ad product specifically designed around these types of queries. The new Nearby Business listings strip out the typical copy shown in text ads and feature buttons to get directions or click to call the business. Google’s Chief business officer Omid Kurdistan repeated the stat during an interview at Re/Code’s Code Conference.

Kordestani also confirmed reports that a buy button will start appearing soon on select search ads. To see what else Kordestani discussed with ReCode’s Kara Swisher, see our live blog coverage on Marketing Land.

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PHP Released It's New version PHP 5.4.41

The PHP development team announces the immediate availability of PHP 5.4.41. Seven security-related issues were fixed in this version. All PHP 5.4 users are encouraged to upgrade to this version.
For source downloads of PHP 5.4.41 please visit our downloads page, Windows binaries can be found on windows.php.net/download/. The list of changes is recorded in the ChangeLog.

PHP 5.6.9 is available

 14 May 2015
 

The PHP development team announces the immediate availability of PHP 5.6.9. Several bugs have been fixed. All PHP 5.6 users are encouraged to upgrade to this version.
For source downloads of PHP 5.6.9 please visit our downloads page, Windows binaries can be found on windows.php.net/download/. The list of changes is recorded in the ChangeLog.

There are updated packages in the Yum repository:

• PHP 5.3.6 (php) changelog.
• PHP Pear 1.9.2 (php-pear) changelog.
• Memcache extension for PHP 3.0.5 (php-pecl-memcache) changelog.
• MySQL 5.5.10 (mysql55) changelog.
• MySQL 5.1.56 (mysql51) changelog.

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Google’s Green signal “Mobile Friendly Update” Will Roll Out Over a Week

Google announce mobile-friendly ranking algorithm date 21 APR 2015 that is launching on will be on a page-by-page and real-time basis but how long will it take to roll out and how do you know if your page qualifies to benefit from it?

Since we know this algorithm  cover all significantly larger that impact compared to the Panda and Penguin algorithms, webmasters are kind of anxious about the release.
Yesterday, Google answered a series of questions in a Google+ hangout on the topic of this new mobile-friendly ranking algorithm. The three things we learned were:

1. The algorithm will start rolling out on April 21st and will take a few days to a week to completely and globally.
2. You are either mobile-friendly or not, there are no degrees of mobile-friendliness in this algorithm.
3. The fastest way to see if your web pages are mobile-friendly is to see if you have the mobile-friendly label in the live mobile search results now. If not, check the mobile-friendly testing tool, which should match the live Google search results, whereas the mobile usability reports in Google Webmaster Tools can be delayed based on crawl time.

Roll Out Will Be A Few Days To A Week

I have show here Google’s Mary response on this where she said:
We are expecting it (the mobile friendly algorithm) to roll out on April 21st, we don’t have a set time period because it is going to take a couple of days to roll out. Maybe even a week or so.

Your Page Is Mobile-Friendly Or Not

The mobile-friendly algorithm is an on or off algorithm, on a page-by-page basis, but it is not about how mobile-friendly your pages are, it is simply are you mobile-friendly or not. I transcribed this one also:
As we mentioned in this particular change, you either have a mobile friendly page or not. It is based on the criteria we mentioned earlier, which are small font sizes, your tap targets/links to your buttons are too close together, readable content and your viewpoint. So if you have all of those and your site is mobile friendly then you benefit from the ranking change.
But as we mentioned earlier, there are over 200 different factors that determine ranking so we can’t just give you a yes or no answer with this. It depends on all the other attributes of your site, weather it is providing a great user experience or not. That is the same with desktop search, not isolated with mobile search.

How Do You Know You Are Mobile-Friendly

How do you know if your web pages will be mobile-friendly or not? There are a few ways, but Google said the easiest way is to see if your current pages have the mobile-friendly label in the live mobile search results now. If so, the mobile-friendly testing tool should also confirm this. Keep in mind, the mobile usability reports in Webmaster Tools can be delayed by crawl time and general webmaster tools reporting delays.
I transcribed the three times Google answered this but I’ll share one here:
Take out your phone, look up your web site. See if there is a gray mobile friendly label in your description snippet. If it is in the search results, if you see it, that means that Google understands that your site is mobile friendly and if you don’t see it then we don’t see that your site is mobile friendly or your is not mobile friendly.

Dedicated to Search Engine land 
Develop By : Lucid Softech Pvt Ltd

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Bset 10 free Drupal modules that make development More Easy

When it comes to open-source content management systems, Drupal really stands apart from Joomla and WordPress, its closest competitors, for several reasons.

The payoff for using Drupal is the development of very tightly configured sites that perform well and scale excellently. This is why many developers are willing to put up with its idiosyncrasies.
However, because it's built around nodes that hold content of various types, working with Drupal is not for the timid. Still, it would be nice if some things were a little less complicated. Enter modules.
Unlike most Joomla modules and plug-ins, Drupal modules are simple in form, and iterative in approach. There are no big, all-inclusive mega-modules in this list. In Drupal, that's what really makes a module a popular favorite: Easing the burden of administering Drupal.

So here are 10 add-ons that I've tried and that you may find useful:

• Backup and Migrate
• Context
• Custom Contextual Links
• Delta
• Display Suite
• Field group
• Media
• Menu block
• Views
• Workbench

None of these modules is going to win any glamor awards. But in terms of ease of use and making Drupal a better CMS, they're all winners.

Backup and Migrate

Lead developer: Gorton Studios
Version tested: 7.x-2.4
Certified for: Drupal 5/6/7
Price: Free

If there's one thing every website developer needs, no matter what content management system is being used, it's the capability to quickly and easily back up the site so it can be restored or moved.
Why Drupal doesn't have this capacity in its core tools is beyond me. But Backup and Migrate is a module you can add on your own. So add it, already.

It's a pretty uncomplicated module to use. You can either fire off a backup immediately, or set up a scheduled backup at your convenience.

It's not difficult to set up Backup and Migrate to back up your site.

I ran through a test backup and then restored the site on a clean server with a bare Drupal 7 installation; the process ran flawlessly and speedily. This was a marked difference from a similar module on the Joomla CMS I recently looked at, which needed another add-on to perform a restore.
With the scheduling options that are built in, there should be no excuse to ever lose your site.

Context

Sponsors: Phase2 Technology, Development Seed
Version tested: 7.x-3.0-beta4
Certified for: Drupal 6
Price: Free

While many pages on a website are meant to be uniform in how they are displayed, there are some pages that should have their own look and feel. The home page, for instance, nearly always looks different from a standard content page.

In the past, Drupal admins would have to use the different options available within each Drupal theme to set the appearance of a special page. What Context does is enable admins to define contexts for a site and manage how and when these contexts control the look of different parts of the site.
A better way of conceptualizing this might be thinking of a context as a "section" of your site, which is how the project maintainers describe it. For each context, you can choose the conditions that trigger this context to be active and choose different aspects of Drupal that should react to this active context.

Setting up a context in the Context module is not exactly something that leaps out at you. Once you get the hang of it, though, the usefulness of this module becomes clear.

 Context enables admins to define contexts for a site to control the look of different parts of the site.

I like this module for what it brings: A powerful way to set page appearance without going deep into Drupal's theme-management tools.

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Why You Pay Extra From actual? Think Before Hire a web Developer & Agency ?

A web developer can be one of your most critical hires. After all, that's the person who will create the online face of your company and enable you to interact virtually with your customers.
So, it's especially important that you hire the right talent the first time out. Otherwise, you risk hurting your business, as well as wasting time and money seeking a replacement.
Here are five tips that can help in the selection process:

1. Hire for DNA first, then work experience.
When I hire web developers, their personal DNA is the most important consideration. While experience is important, the bigger predictor of success is someone's innate DNA and how it fits your company. Are drive, determination, persistence, curiosity, important to you culture? Or, are you more low-key and relaxed about time management and deadlines? Whatever characteristics make up your culture, you want to ensure that the web developer will fit in.
For example, a brilliant web developer who has worked at a large financial institution may not do well at a startup. Why? A startup typically requires traits like versatility, adaptability, risk-taking and a self-starter personality, but these may be less important at a large company.

Related: Hiring Secrets: Finding a Personality Fit
So, make a list of your company's DNA requirements. Do you foster an environment of relentless drive? Do you want great team players? If you come up with five requirements, make sure the interviewee matches at least three. Hiring for DNA also can help you to start to define a company culture and ensure that your team will work well together.
Of course, it's easy for some people to fake it in an interview, so you may need to evaluate them in other ways to ensure they're a good fit.

2. Try out a new developer with a small project first.
Although you might think you've identified your ideal candidate, just to be sure you should give him or her a small, non-critical project. That can let you observe the person in action and provide additional information beyond the job interview.
You can see how efficient the candidate is in delivering products and how buggy the final product is. Did he or she go above and beyond to get the product delivered? How creative was the solution? How well did he or she work in a team and communicate problems and delays?

3. Pick a developer with aptitude, not a particular skill set.
In the tech space, skills become obsolete every two years, give or take. So, it's better to hire a web developer who can learn new technologies easily rather than someone who knows a specific technology now but may not adapt when a new one comes along.
The easiest way to detect whether someone will adapt well to change is to ask questions that will reveal whether a Web developer has a love for learning. For example:

• What new programming languages did you learn recently?
• What are your go-to places for learning new tech tips and tricks?
• What are your favorite technology conferences?

Related: 5 Steps to a Stress-Free Website Redesign

4. Don't ask trivia questions about programming.
These are examples of trivia questions you want to avoid asking when interviewing web developers:

• Who is the primary creator of the Java programming language?
• In what year was PHP released?
• What is the origin of the Python scripting language's name?

While such information may seem useful, trivia questions are often a terrible way to determine if someone is smart. They just single out people who can memorize things.
As a rule of thumb when I conduct technical interviews, I never ask questions that can be easily searched for and found online. Instead, I focus on open-ended questions and listen. What I look for is how much passion candidates show in their answers and how well they communicate and explain tech terms.
Some examples of open-ended questions:

• How do you manage conflicts in a web application when different people are editing the same data?
• Which design patterns have you used, and in what situations?
• Can you name any differences between object-oriented design and component-based design?

5. Hire slow, fire fast.
Take your time when hiring, but if you realize the person isn't working out, let him or her go as fast as you can. An ineffective web developer can be disruptive to the entire team and potentially the entire project.

 I made a significant hiring mistake a few years ago and let that person stay on for far too long. Although he was a talented lead developer, he'd sometimes disappear for days, missing important deadlines. Missing deadlines can be especially detrimental to startups where resources are tight and the ability to develop and improve products quickly and efficiently can make or break them.
The fire-fast rule may be difficult to follow in small companies where there's often a feeling of everyone being in it together and forming close friendships. But don't let that stop you.

After consider above part  we must  think about hire a local web agency. 

Its Really hard to understand How to hire Local Agency ? 

"You must aware of before hire a local agency."

This massages segregated from those whose hire a local agency in USA, UK, AU, Singapore and many more developed country. Do You Know? You are paying Extra cost for you web design, development, SEO Services to local agency. Even they outsources their project towards India or other country just at 1/3 of cost, whatever you have paid to. I have win win offer for you Guys ! Direct Deal with us (contact@lucidsoftech.com). We will reduce your mediator cost. We assure You Service on Time On Budget. If you are Real buyer contact us soon.

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